Watching the Golden Globes and SAG awards I can’t help but wonder if award shows have become irrelevant. Do people care any more? I obviously care because I’m watching them, and writing about them, but do average moviegoers and people care about award shows?
Before I go any further I should mention that there is a part of me that acknowledges I may be bitter because I’m not actually attending these award shows. If I were nominated for something at any award show, I don’t care if it was in the armpit of the world aka Panama City Beach, I’d be there the night before just waiting to make sure I get in. With that nugget in mind…
I don’t feel as though award shows are as relevant anymore for one reason: The oversaturation of stars. A big appeal to these shows was and is getting celebrities together, seeing them in one place, and then seeing them interact. When people used to ask what Jane Doe is wearing other people actually cared. Due to social media and paparazzi the appeal and mystique has faded. But is this really anything new? No.
So what happens when the appeal of celebrity is totally gone? What happens when we’re so immersed in Jane Doe’s instagram and Twitter life that nothing is new? Where do award shows go from there? Well, the actual award will have to mean something and people will have to care about what the award means.
Back in the day when I’d ask my mom to see a movie I’d pitch it as “It’s from the director who won the academy award for…” Does that thought process really exist anymore? I don’t necessarily think it does… as much. I don’t think society boasts about awards like it once did, especially when we’re talking about movies.
Just to confuse things and essentially make an argument against myself I checked out this article: According to this article when your film is nominated you roughly get a 22% spike in sales and then actually winning gives another 15% - That’s pretty significant. This is called the “Oscar Bump” and up until that article I thought the Oscar Bump didn’t happened anymore.
We’ll see how this plays out over the next 10 years. It’ll be interesting to see what happens, especially with technology changing the game even more than it currently is. We’ll see if the old school mysterious celebrity morphs into a newer common day “my life is yours to watch” celebrity. If this happens then award shows may have to adjust and become somewhat of a reality show in itself.
For the record I want a striving entertainment industry. I want award shows to be relevant and I want more people to see things because of those awards.
I’m off to DVR the Oscars and prepare my predictions of who will win what.
Real quick - Can you answer who won the academy award for best picture last year and the year before?